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Experiments in Advisor Marketing

Jun 19, 2019

In today's episode, I’m sharing four things I have been working on recently:

  1. Sonic branding. How we all can up our audio and video marketing to stand out in a noisy content world.
  2. Back to basics marketing. All the details of a snail marketing experiment we will be deploying this summer.
  3. Blog/website page optimization. The exact steps I take with each blog post to help improve its organic search visibility.
  4. A lesson in repurposing content. How a recent podcast episode became the cover story for a highly regarded industry publication.

As a bonus, I'm also sharing an easy-to-implement hack I use to mitigate FOMO and avoid feeling overwhelmed about marketing.

For the links and resources mentioned in this episode, visit