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Experiments in Advisor Marketing

May 27, 2020

Today I'm sharing my firm's step-by-step process for writing high-quality blog posts that are optimized for search.

Specifically, I’m sharing:

  • How and why we leverage professional writers as a part of this process
  • Where in the process the content gets optimized for SEO
  • Why images are more important than you might think
  • How we go about repurposing the content into other formats
  • Things we can do to improve the process

I’m also going to share a quick update on my 6-month Snappy Kraken experiment...which includes an early success story!